WebFeb 14, 2014 · The day before a huge marketing campaign was to begin, Panasonic stopped the product launch. The reason: the ads featured the slogan "Touch Woody - The Internet Pecker." An American at the internal product launch explained to the stunned and embarrassed Japanese what "touch woody" and "pecker" meant in American slang. WebMar 29, 2011 · 4. Matsushita and Panasonic were to launch a computer with an Internet browser in Japan. They were going to run a large marketing campaign using the cartoon …
Global Marketing Humor: Naming Mistakes to Learn From
WebMay 22, 2013 · But wait, it gets better -- to truly set their touch screen capability apart from the competition, Panasonic named the feature "Touch Woody." But wait again, it gets even … WebOct 7, 2024 · Panasonic in Japan went all in with the Woody Woodpecker brand in 1996. They named their new PC “The Woody,” and to make this awful name even worse, emphasized the touch screen capability, with the tagline “Touch Woody.” But wait, there’s more. Their automated online support capability was called the “Internet Pecker.” dvprograma.state.gob
The 6 Most Baffling Marketing Disasters by Famous …
WebFeb 19, 2024 · Oh, and the campaign’s slogan? “Touch Woody, the Internet Pecker.” Why It Missed the Mark. It’s probably best not to use phallic references in your marketing. The fact that it was accidental made Panasonic look even worse. Takeaways. Make sure your brand’s message translates well (and appropriately) when you’re doing business ... WebA huge marketing campaign was to have introduced the product in Japan last week. The day before the ads were to be released, Panasonic suddenly pulled back and delayed the … WebJul 28, 2024 · Si Woody bertugas sebagai pemandu internet interaktif dan sejauh ini tak ada masalah apapun. Sampai sehari sebelum dipromosikan besar-besaran, Panasonic … dv program bronx ny